Inforgen Email Marketing
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Communicate more effectively with Inforgen Email Marketing
Top Tip
Did You Know?
Exclamation marks in email subject lines can sometimes trigger spam filters. Avoid the use of exclamation marks in subject lines to play it safe.Top Tip
If you’re sending a newsletter, try varying your content from product or sales-focused articles with news or tips.It's more likely your recipients will value the email and forward it to a friend or colleague to read more.
Top Tip
Be prepared to run tests in your email design to grow your return. This could mean moving an image’s position, using different colour buttons, or experimenting with the ratio of text to graphics.
Email Marketing
Build loyalty among your customer base, drive revenue and increase opportunity for referrals with email marketing. Whether you want to send a routine email newsletter, special mailing, or transform your operational communications into active sales and marketing opportunities, our team can support your goals with our email marketing services.
Here’s how:
Strategy
Successful email marketing campaigns take time and thought from the start. But what defines success? Our email marketing strategy workshop can help you uncover criteria for a focused campaign and devise a results-driven plan to ensure your efforts are correctly targeted.
Design
Our Internet marketing team is experienced in building HTML email templates that you can use directly in our Inforgen Communications module. We build each template to match your marketing strategy.
We also understand that adding content to templates for future mailings needs to be a straightforward process to save time and resource. Our templates are designed to be recycled and if you need any design changes at a later stage to vary your themes or layout, we can help you too.
Monitor and review
We can show you how to use Google tracking codes in your emails to monitor and measure the results of your activities using Google Analytics. If you are not yet familiar with Google Analytics, we can offer you advice on set-up and training as an additional service. We will also proactively monitor results and use this data to recommend future changes to further optimise the return you see.
Find out more
Considering a new email marketing campaign, or need support to troubleshoot an existing strategy? Contact us to find out how we can help.
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