Setting up goals with multiple levels is a useful way to analyse the effectiveness and drop-out rates of your shopping cart.
You can access real-time data on your website with Google Analytics to follow what your customers are doing as they do it.
Navigation paths are useful for identifying if your website copy and advertisements are working as you would expect.
Who’s visiting your website? What do they do while they're there? What’s your most successful content? How many customers make it to the last page of your online shopping cart?
All these questions - and more - can be answered with Google Analytics, a free web analytics software application that provides insight into detailed metrics about your website and visitors.
We show you how to set up your Analytics account and assign specific goals with quantifiable benchmarks, so you can monitor the performance that matters most to your business.
Overwhelmed by the depth of detail in Google Analytics? Our team will guide you through each aspect of Google Analytics to match your requirements.
Need support when you’re back in the office? We’ll provide guides and training materials to take with you after each training session. We can also provide telephone support as a separate service, so you can get in touch as soon as questions arise.
Understanding Google Analytics Metrics
What does each metric mean for my business? Armed with a clear understanding of your Google Analytics data, you can establish targeted goals and optimise your website and advertising based on real results.
With Google Analytics' filters and funnels, you can narrow down your data to see exactly what you’re doing right, but more importantly, where you can gain higher conversion rates based on website visitor activity.
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Want to find out how Google Analytics training can help you transform your website and marketing? Contact us to find out more.